超级品牌的秘密SecretsoftheSuperbrands(2011)
导演：BBC
主演：AlexRiley
语言：英语
类型：纪录片
上映日期：2011-05-27(英国)
英国 60分钟
超级品牌的秘密SecretsoftheSuperbrands(2011)的剧情介绍
AlexRileyexplorestheworldofthetechnologysuperbrands-howtheygetustobuytheirstuff,trustthemandevenidolisethem.Hemeetsthesupergeekswhoareinventingthefutureandfindsouthowsomeofthemostpowerfulcompaniesintheworldreallymaketheirbillions.
E1technology
Alextakesacloserlookatsomeofthemostpowerfultechnologybrandsintheworld-includingApple,Microsoft,Sony,Nokia,Facebook,andGoogle-howhavetheybecomesocentraltoourlivesandhowdotheyplantostayaheadofthegame?HefindsoutwhyMicrosoftnowhavetospendbillionsofdollarseveryyearondevelopmenttoscoreahitproductandwhygamesconsolecompaniesarewillingtolosebillionstogettheirproductinyourlivingroom.HediscovershowtechnologyformatwarsarebeingdeterminedwiththehelpofthepornindustryandhowApplehasliterallybecomeanewreligion.
E2fashion
FashionnoviceAlexRileydivesintotheworldofclothingsuperbrandstofindouthowthesebilliondollarglobalorganisationshaveinvadedourwardrobesandourminds.Whenhediscoversthatdesignerhandbagsaresodesirablethatsomewomenwillpay100poundsamonthjusttorentone,he'sdeterminedtohavetheirheadsexaminedtofindoutwhy.
E3food
AlexRileyisonthetrailoftheglobalfoodanddrinkgiants.What'ssospecialaboutthem?Howhavetheypenetratedourbrainssowerecognisethemlikemembersofourownfamilies?Alextravelstheglobetofindwherethey'vecomefromandhowtheymakeuskeeponbuyingthem.
E1technology
Alextakesacloserlookatsomeofthemostpowerfultechnologybrandsintheworld-includingApple,Microsoft,Sony,Nokia,Facebook,andGoogle-howhavetheybecomesocentraltoourlivesandhowdotheyplantostayaheadofthegame?HefindsoutwhyMicrosoftnowhavetospendbillionsofdollarseveryyearondevelopmenttoscoreahitproductandwhygamesconsolecompaniesarewillingtolosebillionstogettheirproductinyourlivingroom.HediscovershowtechnologyformatwarsarebeingdeterminedwiththehelpofthepornindustryandhowApplehasliterallybecomeanewreligion.
E2fashion
FashionnoviceAlexRileydivesintotheworldofclothingsuperbrandstofindouthowthesebilliondollarglobalorganisationshaveinvadedourwardrobesandourminds.Whenhediscoversthatdesignerhandbagsaresodesirablethatsomewomenwillpay100poundsamonthjusttorentone,he'sdeterminedtohavetheirheadsexaminedtofindoutwhy.
E3food
AlexRileyisonthetrailoftheglobalfoodanddrinkgiants.What'ssospecialaboutthem?Howhavetheypenetratedourbrainssowerecognisethemlikemembersofourownfamilies?Alextravelstheglobetofindwherethey'vecomefromandhowtheymakeuskeeponbuyingthem.
超级品牌的秘密SecretsoftheSuperbrands(2011)的影评
非品牌目标消费者眼中的品牌崇拜
这个纪录片的作者是从看起来超级理性的消费者角度来分析各个品牌的。从局外人的角度带领观众感受一下为什么有人会对品牌这么崇拜，为什么会有人为了一个品牌的产品疯狂，甚至被品牌主导了人生的悲喜。为什么说作者是“看起来超级理性的消费者呢”？因 ...
覆盖了科技 时尚 食物里的超级品牌 最重要的是有从神经学方面来做实验
看了这部纪录片我开始第一次为拥有苹果的产品感到一丝羞耻
Apple：在其他手机品牌关注硬件时进行了软件的升维。保持神秘感，让粉丝产生宗教式狂热。 Google：基于Android和搜索引擎大数据的用户画像，成为商业端和用户的桥梁。各服装品牌：为不同层级消费者打造属于他们的产品。找每个层级认为的理想形象者代言。奢侈品：服务了人本能的繁殖目的带来的攀比心理。
浮光掠影式的纪录片，没什么深度……
有一些收获，但不多。可能限于商业机密，或成功的人各有各的秘密，因而这个剧集没有探得很深入。题目很有噱头，也给出了一些特别的观点。