超級品牌的秘密SecretsoftheSuperbrands(2011)
導演：BBC
主演：AlexRiley
語言：英語
類型：紀錄片
上映日期：2011-05-27(英國)
英國 60分钟
超級品牌的秘密SecretsoftheSuperbrands(2011)的劇情介紹
AlexRileyexplorestheworldofthetechnologysuperbrands-howtheygetustobuytheirstuff,trustthemandevenidolisethem.Hemeetsthesupergeekswhoareinventingthefutureandfindsouthowsomeofthemostpowerfulcompaniesintheworldreallymaketheirbillions.
E1technology
Alextakesacloserlookatsomeofthemostpowerfultechnologybrandsintheworld-includingApple,Microsoft,Sony,Nokia,Facebook,andGoogle-howhavetheybecomesocentraltoourlivesandhowdotheyplantostayaheadofthegame?HefindsoutwhyMicrosoftnowhavetospendbillionsofdollarseveryyearondevelopmenttoscoreahitproductandwhygamesconsolecompaniesarewillingtolosebillionstogettheirproductinyourlivingroom.HediscovershowtechnologyformatwarsarebeingdeterminedwiththehelpofthepornindustryandhowApplehasliterallybecomeanewreligion.
E2fashion
FashionnoviceAlexRileydivesintotheworldofclothingsuperbrandstofindouthowthesebilliondollarglobalorganisationshaveinvadedourwardrobesandourminds.Whenhediscoversthatdesignerhandbagsaresodesirablethatsomewomenwillpay100poundsamonthjusttorentone,he'sdeterminedtohavetheirheadsexaminedtofindoutwhy.
E3food
AlexRileyisonthetrailoftheglobalfoodanddrinkgiants.What'ssospecialaboutthem?Howhavetheypenetratedourbrainssowerecognisethemlikemembersofourownfamilies?Alextravelstheglobetofindwherethey'vecomefromandhowtheymakeuskeeponbuyingthem.
E1technology
Alextakesacloserlookatsomeofthemostpowerfultechnologybrandsintheworld-includingApple,Microsoft,Sony,Nokia,Facebook,andGoogle-howhavetheybecomesocentraltoourlivesandhowdotheyplantostayaheadofthegame?HefindsoutwhyMicrosoftnowhavetospendbillionsofdollarseveryyearondevelopmenttoscoreahitproductandwhygamesconsolecompaniesarewillingtolosebillionstogettheirproductinyourlivingroom.HediscovershowtechnologyformatwarsarebeingdeterminedwiththehelpofthepornindustryandhowApplehasliterallybecomeanewreligion.
E2fashion
FashionnoviceAlexRileydivesintotheworldofclothingsuperbrandstofindouthowthesebilliondollarglobalorganisationshaveinvadedourwardrobesandourminds.Whenhediscoversthatdesignerhandbagsaresodesirablethatsomewomenwillpay100poundsamonthjusttorentone,he'sdeterminedtohavetheirheadsexaminedtofindoutwhy.
E3food
AlexRileyisonthetrailoftheglobalfoodanddrinkgiants.What'ssospecialaboutthem?Howhavetheypenetratedourbrainssowerecognisethemlikemembersofourownfamilies?Alextravelstheglobetofindwherethey'vecomefromandhowtheymakeuskeeponbuyingthem.
超級品牌的秘密SecretsoftheSuperbrands(2011)的影評
非品牌目标消費者眼中的品牌崇拜
這個紀錄片的作者是從看起來超級理性的消費者角度來分析各個品牌的。從局外人的角度帶領觀衆感受一下為什麼有人會對品牌這麼崇拜，為什麼會有人為了一個品牌的産品瘋狂，甚至被品牌主導了人生的悲喜。為什麼說作者是“看起來超級理性的消費者呢”？因 ...
覆蓋了科技 時尚 食物裡的超級品牌 最重要的是有從神經學方面來做實驗
看了這部紀錄片我開始第一次為擁有蘋果的産品感到一絲羞恥
Apple：在其他手機品牌關注硬件時進行了軟件的升維。保持神秘感，讓粉絲産生宗教式狂熱。 Google：基于Android和搜索引擎大數據的用戶畫像，成為商業端和用戶的橋梁。各服裝品牌：為不同層級消費者打造屬于他們的産品。找每個層級認為的理想形象者代言。奢侈品：服務了人本能的繁殖目的帶來的攀比心理。
浮光掠影式的紀錄片，沒什麼深度……
有一些收獲，但不多。可能限于商業機密，或成功的人各有各的秘密，因而這個劇集沒有探得很深入。題目很有噱頭，也給出了一些特别的觀點。