1. 底層邏輯：“If you’re not paying for the product, then you are the product”。用戶不pay，廣告商pay ==> 廣告商是真正的用戶 == > 用戶（的注意力）是商品 ==> it’s important to make advertisement successful ==> spy needed。
2. Three goals of high tech company: Engagement, Growth and Advertisement
3. Persuasive technology
4. 多巴胺反饋機制：Human has needs to connect people ==> 多巴胺generated as a reward to facilitate this behavior ==> social media cause addiction
4. We are allowing the technologists to frame this as a problem that they are equipped with to solve.
5. The laws are way behind the technology.
6. Critic is the true optimist
